      .      ,      .     - ,    .    XVII             . 
10       "Coca - Cola"  .
       .   1783            ,     "".    "J.Schweppe&Co",       Schweppes  
150      ,     . 
   180     .      40 ,   20    .     (1733 - 1804 ),     , ,       .          .        .   ,     ,   1767            ? 
, ,  ,  .
 